envirornmental literacy

A year or so ago i did an email campaign, with a colleague, where we sent emails into a number of magazines, major newspapers in the US, tv stations, and radio stations inviting them to be responsible and to use their reach and influence with the readers/audience, by raising environmental issues. We called it Environmental Literacy. I never heard back from any, but i was thrilled to see the recent Fortune issue all dedicated to CSR and environmental impact of business, and today this: BUSINESSWEEK Chief of Correspondents Joseph Weber to Receive the Society of Corporate Compliance and Ethics Journalism Award i am not taking credit for this, but i think every one of our voices count. We may not know where they are heard, but voice is noise.