Wednesday, March 12, 2008

Interesting ad

I saw a very interesting ad yesterday in a movie theater in Munich, Germany. A man was sitting, fishing, on a pretty dirty looking dock, looked like in mid of a city, harbour, something like that. Another man passed by, walking his dog. The fisher man looked pretty bored, and it made me think of a recent comment that man have an easier time setting their minds blank, therefore the passion for such a calm activity like fishing. After a while, the fisherman pulled out something, and it was some kind of glove. He took it off the hook, and piled it on his side, where there were already some other objects that he had fished, garbage. The dog walker shook his head. Then a message came on the screen, big. Use your time purposeful. Give time, not money. And then an address of an non for profit organization was displayed, an organization that needs volunteering support. Nothing against fishing - but many times when I see the different ways we spend our time, I ask myself if it is really the best way to spend that half an hour - and what difference a half an hour could make in someone's life.

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